Rebrand project for the rich and diverse country of Costa Rica.
Rebranding a country with broad resources and infinite potential as a unique and exciting destination.
The Logo design reflects the country’s new slogan: ‘Diversity Beyond Borders.’ The fluidity and friendliness of the Type design is paired with the bold representative colors used in the Brand Identity System.
User experience navigating the country’s official webpage where all aspects about Costa Rica can be discovered.
Ads and billboards designed to captivate the audience and promote tourism by portraying its broad ecosystem.
Packaging Design of products made in country. Color system guidelines for the variety of agricultural products exported. The seal with the country logo indicates the authenticity of the product’s origin.
Brand voice is cohesively distributed across all channels including the transportation department. The country colors and logo should always be visible in all vehicles and modes of transportation including trains and airplanes.
Each of the country’s departments will be assigned one of the colors from the Country Brand guidelines to differentiate them.